CoolBrands Task

From the website, I admire these brands:

• BMW

BMW is a car manufacturer which produces very high end cars with a range of different models. BMW has specific brand values which are to provide people with a very grandeur and stylish looking car. BMW offer specific models for specific types of people or occasions. For example a 6 series would be a very high-end model which is aimed at more wealthy, older and high class people, however a 3 series would be aimed at a more younger type of audience, as seen below. 

BMW is a car made for the driver. 

Excitement

BMW M3 E46

• Mercedes-Benz

Mercedes-Benz's are a veteran car manufacturer which make high class cars for any specific type of person, ranging from an A Class to a G wagon. My favourite type of car is a specific model of the Mercedes-Benz C-class series - the C63 AMG. They also promote really 'class' brand values and they always try to promote their brand as a very prestige brand. 

Mercedes-Benz's are made for the driver and appearance. 

Premium

C63 AMG Black Series

• Apple

I admire Apple for their innovative products that they produce, with a sleek design. They also produce really good products such as the iMac's, which are known for being such an excellent computer. They are known as a high quality brand, with a extremely high reputation within their particular market. 

Apple are a company that produces innovative and premium products.

Innovation

Apple iMac

• Spotify

I admire Spotify for their app because they have a lot of music which you are able to listen to for free, for a certain time period. They have recently also attracted a lot of people, with over 10 million paying subscribers and 40 million active users. They also have 20 million songs with over 20,000 being added everyday. The brand values consist of loyalty as they want to ensure their audience are loyal by ensuring that they subscribe for the full access and features. They have a lot of music which means a lot of different people can use it as their specific music type is likely to be on the application. 

Spotify are made for anyone and everyone to use.

Diversity

• McLaren Automotive

I admire McLaren for their extremely fast cars. They are known for their highly powerful engines which are able to transmit high horse-powers. The are made specifically for one purpose and that is to go extremely fast. They are designed to be fast, which is why they have a very small target audience as people may only buy this car for the speed, design and reputation. 

McLaren is presented as a powerful vehicle.

Speed

McLaren F1

Blog Feedback and Learner Response - September/October

In this post, 

I will be looking at the feedback given to me by Mr Halsey for the time I have been doing A Level Media. 

WWW: An impressive, comprehensive blog that contains some very good points. Good detail to your film poster analysis and great choice of clips/stills later on. Your sound presentation was also very good.
EBI: Paragraphing is something to look at - you need to write in real depth and detail at A Level and using a separate paragraph for each aspect of a media text you analyse will help you write in that level of detail. You also need to get into the habit of highlighting your use of media language in every post. Finally, you need to work on your media consumption, particularly news. You can use Twitter to access it but you absolutely need an understanding of the media world (including news/politics/journalism) if you want to achieve in A Level Media. 

LR: Reflect on your first month of AS Media. What is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course?

My Learner Response:

So far, I think my strongest piece of work is the 8 Film Poster analysis, this is because I gave a good analysis of each poster. I gave good details in my explanation, which reflects onto my 'WWW' as Mr Halsey also thinks my Film Poster analysis was well detailed. I think I could improve on particular tasks, making them more analytic and detailed, for example in my 'Advert Analysis 3', I could expand it more by including more detail and reasons why the advert is effecting in persuading people to possible try out that particular product. If I paragraphed my answers more, I could fit in more detail, instead of just fitting in main points with little elaboration. 

In this month of Media so far, I have more knowledge on media terminology and the institutions which exist within the industry. It is important to have an idea to how the media is run and the influence which exists within it. 

In my work, I should start highlighting keywords more often to show that I can use terminology in the right context and in order for Mr Halsey/Bush to know that I have a good understand of the subject. 

Television Institution Tasks

Amazon: The Rainforest - showing now on BBC 2

 The programme will feature an experience to what life is like in the Amazon Rainforest. It will be shown on BBC 2 at 7pm till 8pm. The programme will also feature animals and show them as very distinctive. The reason it will be showed at this time is because most people are at home at this time, which means the show may gain more viewers when everyone is at home. 

Due to the programme being suitable for everyone, it may gain a high amount of viewers. The show is aimed at specifically middle class men aged from 35-50, this is because usually they are intrigued by this type of programmes as they want to be educated more and BBC2 is aimed at this particular type of audience. 



The programme is a documentary which shows the wildlife which exists in more tropical countries. This fits the institution because it is a documentary. It enables the audience to gain a perspective to see how it is to live in the Amazon Rainforest. 

Research/Revise Cinematography Task

In this task, I will be researching a number of different camera angles/shots and looking at Cinematography as a whole. 

1. Camera shots:

• Wide/Establishing shot - Shows the setting and where certain actions are about to be taken place.
• Long shot - A shot which shows the actor from head to toe. 
• Medium shot - A shot which shows less than a long shot, but more than a close-up, so it would show the head to knees. 
• Medium close-up - a shot which displays the head to torso, less than a medium shot and less of a close up. 
• Close-up - a shot which only shows his face and head, used to show the detail of a subjects facial expression. 
• Extreme close-up - A shot which displays only a very specific part of a subjects face.
• Over-the-shoulder shot - a shot which is used for conversation mainly, as the camera is positioned by the subjects shoulder in order to show how far away they are from each other.

2. Camera angles:

• Bird's eye view - Overhead angle displaying the setting from above which can be used to show numerous actions being taken place. 
• High angle - This angle is positioned above the action in order to give a less intimidating look to the character in the setting.
• Low angle - The camera is positioned at a very low angle in order for the audience to feel powerless within the action which is taking place in the scene. 
• Eye level - A shot which shows the characters point of view, it shows it as if they are monitoring something. This gives more effect to show an emotion of a subject. 
• Oblique angle - the camera is tilted to give an imbalance to the audience. Used to give more effect in films such as Horror's. 

3. Camera movements:

• Pans - When the camera is moving horizontal in order to present a scene.  
• Tilts - Same as pan, but vertically. 
• Dolly/track shots - Placed on a moving object such as car or truck to capture action which is moving.
• Handheld shots - A realistic shot which may be used with a smartphone, for example if they were to show a fight in a school, they would use a smartphone format and movement in order to make it look realistic as possible.
• Crane shots - Follows the movement of an individual through the whole scene, usually no cut scenes and from an aerial point of view. 

Advert Analysis 3

In this task,

I will be analysing an advert of my choice. I will explain why they have done certain things in the advert and explain why it effets the audience.

I will be analysing the following advert:

The aim of this advert is to show the audience how significant the air conditioning can be. The fact that a female nipple is exposed is due to the sweat. This is because she may be sweaty due to the poor air conditioning that was given in another car. The advert is ironic, this causes it to become a humourous advert for mainly females due to them being very resistance to become sweaty, always wanting to maintain a sweat-less body. This advert would have been published before Summer in order for people to be able to stay cool through the summer. The reason they have been humourous is so females can relate to what is occuring in the advert, as they do not wish to become sweaty.

Dreamworks Presentation & Feedback

My presentation link is here: 
https://docs.google.com/file/d/0Bxy-LXwepUv4TDdDZW5xVW5yWWc/edit

Mr Bush's feedback for my presentation:

WWW:

• Starter - Interactive
• Clearly presented slides
• Good use of images
• Plenary worksheet, good idea

EBI:

• Some pauses, lack of pace
• Some research needed, more explanation
• No relevance to synergy (until end)
• Needs more research on film/products

Other groups/Institutions:

Sky (Ryan & Kirath):

 

10.1 million customers from June 2011

Founded by Rupert Murdoch in the early 1990s

£6 billion in revenue, every year, as of 2011 

TimeWarner (Indera And Samsam):

3rd largest Television network and entertainment conglomerate 

Owns and manages many subsidiaries such as HBO & Warner Bros.

Founded in the 1990s 

Twitter (Kunal, Alisa and Mikaeil):

Social networking site called "Twittr", originated from rivals Flickr 

Has changed the layout, colour scheme and logo of the website several times

Destroys the purpose of newspapers

Disney (Ahmed, Abdiasis and Mansour):

Founded by Walt Disney in 1923

Disney have theme parks in Shanghai, Florida and Paris

Disney does not only shows animation, but it also shows real life shows 

Film 4 (Jasmine & Harmony):

Produces its own movies such as "The Seven Physcopaths"

Has a niche audience

Is worth over £750 million

Salmaan (NewsCorp):

Formed by Rupert Murdoch

NewsCorp has acquired newspapers such as (The London) Times and The New York Post

Fox is shown in many countries.