Ill Manors - eMedia (Facebook)

1. How many 'likes' has the Ill Manors film page had? 31,623 likes

2. What is the top of the page promoting? The top of the page is promoting the film and is giving people that view their page to buy the film. 

3. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.

This will appeal and also bring more of an audience towards the production because they have been nominated for a prestigious award, which is highly recognised in the UK. 

This will appeal to the Ill Manors audience because they may have enjoyed the film or soundtrack which Plan B has produced. 

This is most likely used to bring more of an audience into the Ill Manors production, as they want the people to acknowledge that if they are nominated for awards which are recognised within the media. If they are recognise through these award ceremonies, it can help promote the film. 

This will appeal to the Ill Manors audience because if someone enjoyed the film a lot, they are likely to want to view anything which is exclusive and in relation to the film. 

This will appeal to Ill Manors fans as they most probably want the chance to win a DVD of the film. 

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4. Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film. 

GQ Magazine Interview with Ben Drew
This interview helps promote the film, as the readers of GQ magazine will be aware of the release of the film and it also gives an insight into Ben Drew's life and his views on society, which are reflected highly into the film itself. 

DigitalSpy Interview

This interview helps promote the film as they have highlighted the fact that director Noel Clarke (directed films such as Adulthood) which is well recognised within British Urban dramas. The title says that Noel Clarke told Ben Drew to go along with the film and actually produce it, which shows good recommendation from someone has significant in the same industry and genre type as the Ill Manors franchise. 

The Guardian - Plan B (Ill Manors) article

This helps promote the film as it gives references to the 2011 London Riots, which was highly recognised all over the world as such a disaster in British history, as a lot of shops were looted as violence was taken to the streets of London. The quote "The song inspired by last year's riots has now become a film. Plan B, aka Ben Drew, explains why he was driven to make it" helps the audience understand that the film will relate to the real-life events of the streets of London.

5. Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).

6. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

7. Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.

8. How did the institution use the Facebook page to promote the film's release in May/June 2012?

They used the Facebook page to help promote the films trailer and so that the audience can be aware of the films release and news in relation to it. The page was not extremely popular as shown through the likes of the posts in comparison to the amount of people that have actually liked the Facebook page.