Ill Manors Film Trailer Analysis

1. What are the typical codes and conventions of film trailers - what information is usually provided? The information which is usually provided by film trailers are the basis of the films and when it is being released. The usually show the release date towards the end of the trailer as they would rather want the focus of the audience to be on the trailer and the clips that are shown within it, instead of releasing the date of the film at the start, which will put their concentration aside from actually being fully focused on the trailer. 
2. How are trailers distributed? Ill Manors needed to be highly distributed in order for it to gain attention from audiences. The franchise is quite unknown, however the promotion of it was mainly conducted by Plan B, through the soundtrack and his album. The distributor for this film was Revolver Entertainment, who have worked for past British films such as Kidulthood and Adulthood. These films were widely popular within teens in Britain, which is the major reason for it's success. Also the director Plan B has worked with Revolver Entertainment previously, whilst working for the Adulthood film. Plan B was given his first taste in the film industry because of Revolver Entertainment, who gave him the opportunity to also work on the Ill Manors film. Other film institutions did not give him the funding he needed at the start, however he then gained interest from other institutions after agreeing a deal. The trailer
3. How does the Ill Manors trailer use trailer conventions? Ill Manors uses conventions so that the trailer will be effective in all aspects. The trailer provides the distributors information, so that they are recognised to certain people which can identify these institutions. They also use main clips from some particular scenes in the production so that it can help build tension - which can attract the audience to the film as it makes them want to watch the whole film, in order for them to find out what the base of the film is about. The trailer also uses the soundtrack from Plan B, also called, Ill Manors, which is used in the film as the main soundtrack, which he used to help promote the film. This is called synergy, where cross promotion takes place between two different types of industries. In the trailer they need to be careful not to give away to much information and storyline, as they want their audience to remain anxious about what the film is about. 
4. Who is the target audience? The target audience of this film would range from 18-45, because a lot of the audience will be people who either know a lot about this type of life and how London is like in the lower-classes or middle aged men who are medium class as they may want an insight to this kind of life. However the main target audience would range from ages 13-18, as a lot of younger audiences which usually attend high school at this time enjoy watching this kind of film as their is violence and majority of characters are also younger like them. The film would probably receive an 18 rating for the drugs, sex and violence which is condoned in the film heavily. 
5. Does it have a unique selling point or use particular techniques to appeal to the audience? The film uses mise-en-scene effectively so it can appeal to the audience. The main appearance and attire shown in the film appeals to the target audience because it usually consists of designer clothing, which younger people are more into, as more expensive clothing can imply a lot of things about people (supposedly that they get money), but however in this generation they are widely popular because younger generations like to wear good clothes.