Ill Manors Tedx Talk with Ben Drew

1)What are Plan B's beliefs/politics? What are his values/ideologies? Explain your answers.

Plan B's beliefs are that youths in poorer areas are not being given opportunities,hence why they have this rebellious mindset because they believe that the world's against them, which is understandable considering how much the media demonises. He thinks that youths wouldn't behave the way they do if they had been cared about or seen as equal; estate kids are looked down upon and even called "scum of the earth" by newspapers. Plan B grew up in those kinds of areas, so its understandable as to why Plan B would feel so passionately about this. Additionally, he came from a broken home and had a bad education so he can empathise with these kids. Essentially, he hopes to show people that it's not the youth's fault that they behave the way they do. 

2) Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

I think the target audience is for the older generations who are blinded by the stereotypes that the media present to them and that the talk is to enlighten them so that they hopefully might make a difference or at the very least, not judge youths. I'd probably say that the target audience is specifically the middle class and above who are the ones enforcing the fear and stereotypes about estate youths. In terms of Psychographic groups, the targeted group would be reformers, as they are known for social awareness and they would want to reform the way society sees youths. They also typically have higher education. I think the target audience is roughly the same as the Ill Manors film except for the intention; I think that the film was made to make people aware of how background and area affects the attitude of youths, whereas the Ted talk was to make those higher up aware and make a difference. 

3) What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? 

Cohen's theory of moral panic states that when an issue that threatens social order arises, the population begins to express strong feelings and even take matters into their own hands, like when paedophiles were popping up in the media and people were hunting them down. Plan B says that the media demonises youths and label them; with stabbings and shootings taking place, the media is fuelled to create more fear in their stories about youths and make them seem even more 'dangerous' , when in fact it is the media themselves who insult and judge youths, hence pushing them into the direction of crime. With all the fear going around, people are taking precautions and avoiding people with hoodies or any suspicious looking youth due to what the media spreads about them. Plan B even gave the newspapers a positive story on youths, yet they twisted it to enforce the negative mindsets towards them.